Technology has leveled the playing field.
Most businesses now have access to similar tools, products, and processes.
The New Battleground
The next advantage is emotional.
How customers feel during and after the service.
Why Emotion Wins
Emotion influences:
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Memory
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Preference
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Loyalty
The Role of Sensory Design
Emotion is created through sensory input.
Scent is one of the strongest of these inputs.
The Strategic Role of Drive
Drive Perfumes enables businesses to design emotional outcomes through controlled fragrance systems.
The Insight
Customers may compare features.
But they choose based on how they feel.