There is a specific failure mode a lot of luxury dealerships fall into without meaning to: spending real money on branded merchandise that ends up working against the exact image the brand is trying to project.
The problem is rarely the budget. It is the category. A logo printed on a generic tumbler, keychain, or tote bag reads the same regardless of how much was spent on it, because the format itself signals a mass-produced promotional item, not considered gift, no matter how premium the underlying object actually is. For a clientele accustomed to genuinely luxury experiences elsewhere, that mismatch is noticeable, even if nobody says anything about it directly.
The fix is not spending more on the same category. It is choosing a different category entirely, something that reads as elevated on its own merits, independent of the logo attached to it. A refined, cosmetic-grade fragrance, custom branded with restraint rather than a giant logo slapped across the front, sits in that category naturally: presentation forward, personal, genuinely useful, the kind of object that would feel appropriate as a gift even without any branding on it at all.
This is really a question of what the branding is riding on top of. A logo on something inherently cheap still reads as cheap. A subtle mark on something inherently refined reads as refined. The object itself does most of the work, and it is worth choosing one that was already doing that work before the branding was added.